Sony-backed media company announces blockchain-based digital rights service
Littlstar Media, a company whose investors include Disney and Sony, has announced its new blockchain-based platform, Ara.
Ara is designed to give creators greater control of their art and content using distributed ledger technology, reports VentureBeat, helping artists to get paid fairly.
Tony Mugavero, CEO of Littlstar and co-creator of Ara, said: “Artists and creators are struggling to get paid for their work. Their livelihood and voice can be compromised at the whim of the platforms they publish on.
“Right now, the audience is a draw, but third-party platforms have all the control. Ara puts control back into the hands of creators and their fans, enabling a more direct connection, and better way for fans to reward their favourite artists.”
The new service is a suite of blockchain protocols that decentralise ownership and use tokens to authenticate transactions.
“Leveraging blockchain, distributed ledger technology, and cryptocurrency allows for an entirely new participatory system to exist,” Mugavero continued. “This system removes the need for ‘trusted’ third parties to track and maintain access and ownership, which have proven time and again to betray our trust. Today, our lives are so digital dependent that every industry in the world can leverage this technology the same way.”
Earlier this month we reported that Sony was considering its own blockchain-based digital rights management system, based on an existing system from itself and Sony Global Education.
Today, advances in technologies for digital content creation allow anyone to broadcast and share content, but the rights management of that content is still carried out conventionally by industry organisations or the creators themselves, necessitating a more efficient way of managing and demonstrating ownership of copyright-related information for written works,” Sony said at the time.